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The Brief
To design an identity, brand, stationery and promotional material for a world animal rights organisation
Design Solution
The strong imagery and striking colours in the design solution attracts attention. It explains the animal rights causes by using illustrations of injured animals. For example, the fox has its ear torn off to highlight the plight of foxes due to fox hunting. It portrays the serious subject matter of animal cruelty in an attractive and palatable way.
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copyright tanika design 2006 |
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